企业培训资讯_企业培训干货

当前位置:首页 > 名师团队 > 导师语录

亚博登录官方网站|Google Selects comScore as Brand Safety Measurement Provider

发布时间:2021-03-08    来源:亚博网页版4591

本文摘要:comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear. comScore uses a proprietary brand safety engine that is integral to its validated Campaign Essentials™ (vCE) suite. This technology continuously monitors patterns within text content to identify the brand safety of a given ad context – both in general and for specific campaigns, on both mobile and desktop platforms. 1、This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear. 2、comScore continuously monitors content across mobile and desktop platforms to identify the brand safety of a given ad context – both in general and for specific campaigns. 3、To power this solution, comScore uses a proprietary brand safety engine that is integral to our validated Campaign Essentials (vCE) suite.“Monitoring online content for brand safety is a complex challenge, particularly in an environment that has the vast scale and growth of YouTube,” said Dan Hess, executive vice president of products at comScore. “We’re delighted to see Google taking further action to monitor and increase brand safety, and appreciate its vote of confidence in selecting comScore to be part of this initiative.” About comScore comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere.comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence withvast demographic detailstoquantify consumers’ multiscreen behavior at massive scale.This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively.Withmore than 3,200 clients andglobal footprint in more than 75 countries, comScore is delivering the future of measurement.Shares of comScore stock are currently traded on the OTC Market (OTC: SCOR). For more information on comScore, please visitcomscore.com. Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from our collaboration with Google and our vCE family of products. These statements are based on our current expectations of future events and involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to: the features and characteristics of our products and technology; our integration with Google and other partners; the effects of our merger with Rentrak Corporation; the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; and the acceptance of new products and methodologies by the industry, including existing and prospective comScore clients and partners. For additional discussion of risk factors, please refer to comScore’s respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and other filings comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov). Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

亚博网站登陆

comScore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear. comScore uses a proprietary brand safety engine that is integral to its validated Campaign Essentials™ (vCE) suite. This technology continuously monitors patterns within text content to identify the brand safety of a given ad context – both in general and for specific campaigns, on both mobile and desktop platforms. 1、This new collaboration is part of Google’s efforts to provide advertisers with greater visibility into the context in which their ads appear. 2、comScore continuously monitors content across mobile and desktop platforms to identify the brand safety of a given ad context – both in general and for specific campaigns. 3、To power this solution, comScore uses a proprietary brand safety engine that is

亚博网站登陆

integral to our validated Campaign Essentials (vCE) suite.“Monitoring online content for brand safety is a complex challenge, particularly in an environment that has the vast scale and growth of YouTube,” said Dan Hess, executive vice president of products at comScore. “We’re delighted to see Google taking further action to monitor and increase brand safety, and appreciate its vote of confidence in selecting comScore to be part of this initiative.” About comScore comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere.comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our data footprint combines proprietary digital, TV and movie intelligence withvast demographic detailstoquantify consumers’ multiscreen behavior at massive scale.This approach helps media companies monetize their complete audiences and allows ma

亚博网站登陆

rketers to reach these audiences more effectively.Withmore than 3,200 clients andglobal footprint in more than 75 countries, comScore is delivering the future of measurement.Shares of comScore stock are currently traded on the OTC Market (OTC: SCOR). For more information on comScore, please visitcomscore.com. Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from our collaboration with Google and our vCE family of products. These statements are based on our current expectations of future events and involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to: the features and characteristics of our products and technology; our integration with Google and oth

亚博网站登陆

er partners; the effects of our merger with Rentrak Corporation; the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; and the acceptance of new products and methodologies by the industry, including existing and prospective comScore clients and partners. For additional discussion of risk factors, please refer to comScore’s respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and other filings comScore makes from time to time with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov). Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
本文关键词:亚博网页版,亚博网站登陆,亚博登录官方网站

本文来源:亚博网页版-www.citysaat.com

分享到:
亚博登录官方网站:全球新能源新格局被日本强震震动 亚博网站登陆:(11月12日)2010第二届煤制天然气(煤层气)高峰论坛
热门文章
从相加到相融,真实产生力量,美好时代闪光—— 二更四周年盛典“REAL美好时代”11月22日在京举行_亚博登录官方网站
亚博网页版:中国商务广告协会投资拍摄《中国广告四十年》纪录片
亚博网站登陆:探寻智创跨越升级,传漾斩获金瑞营销奖双项大奖
【亚博网站登陆】尼泊尔艺术@苏州:拉吉尼“愿望”个展绽放王小慧艺术馆
爱奇艺王湘君入选《广告时代》全球创意50人,成榜单唯一中国人-亚博登录官方网站
亚博网站登陆-谁说爱奇艺挑VIP代言人只看流量?背后原因还有这些
艾加营销助力IMAX,联合九大品牌,打造品牌升级“无界”营销:亚博网站登陆
乐视西凤酒《白鹿原》合作发布会盛大召开:亚博登录官方网站
【亚博网站登陆】广电谋建电视网络航母 痛感资源分散
亚博网站登陆:第二届中国广告名人堂入选名人名单公示 ——中国广告名人堂第二届推选会议和理事会终审会议圆满结束
“CCTV国家品牌高峰论坛”在牡丹江隆重举行
传立媒体赢得康师傅饮品全产品媒介业务-亚博网站登陆
AI赋能,智取旅者 ——IPG盟博助力澳大利亚旅游局刻画高价值人群-亚博登录官方网站
亚博网站登陆|凝心聚力缔造未来,传漾荣获媒介360营销传播双项大奖
蔡徐坤1亿转发量的推手被查,流量造假该凉凉了【亚博网页版】
客户案例
×